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Think of your Digital Footprint before slinging the mud
Chris LeeIs it just me or has the bitchiness between PR agencies really cranked up this last week? Maybe it was always there and the fact that we’re all blogging and tweeting nowadays makes it more...
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SEO and PR: How times have changed
Chris LeeHeated opening panel debate at Brighton SEO In the past (and present) the question has often been; do PR professionals really understand SEO (search engine optimisation)? Well, today at the...
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The convergence of SEO and PR: Podcast with Leapfrogg
Chris Lee At the recent Brighton SEO (search engine optimisation) conference the dominant emerging theme was that search professionals need to think like more like PRs. One of the speakers was Lucy...
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Appointment release or pointless release?
Chris LeeIs your client really a big shot? I’m in a privileged position on both sides of the PR fence as social media strategist and also as contributor to the digital strategy website New Media...
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Assumption Malfunction
Chris LeeIf you’ve been in PR long enough then you’ve probably had a boss at some point who said; “Assume makes an ass out of u and me” (geddit?). And they’d be right, of course, which would be...
View ArticlePR and Marketing: Open to abuse?
Chris LeeI was reminded of the below Bill Hicks sketch today by a friend, in which Hicks implores people who work in marketing to kill themselves. This sketch was also the cause of an argument I had a...
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Can PRs meet the demand for SEO services?
Chris LeeKeen readers of Brand Republic’s Wallblog will have noticed that I posted recently on the findings a survey I’d run into PRs’ understanding of search engine optimisation (SEO). I found that...
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Bloggers’ advice to PRs
Chris LeeLast summer I wrote a post about blogger relations best practice and following a really interesting Comms Chat last Monday I thought it was time to revisit the subject from the blogger’s...
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Churnalism: Lazy or prudent?
Chris LeeThere’s a really interesting legal case being fought in the US right now after a Kansas City Star reporter was sacked for allegedly using press release material in his columns. It raises the...
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Why all PRs need to understand Google Analytics
Chris LeeNot enough brands are willing to share their website performance data with their external PR teams, according to the results of a survey I ran and wrote up for Brand Republic’s Wallblog this...
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